Before Williamsburg was known for vinyl and glamour. Williamsburg was an important neighborhood in manufacturing. A lot of factories were located in Williamsburg because it was near the waterfront. If you happen to walk by the famous Domino Sugar Plant and start walking towards Broadway from South 6th street you will come across to the Gretsch Musical Instrument factory. The Gretsch is probably better known as a pioneer in the luxury loft conversion in South Williamsburg and being redesigned by the infamous Karl Fischer. The 10 story building was built in 1916 to replace the previous Gretsch factory building which was located at 104 at 114 South Fourth Street. This was actually the fourth Gretsch factory built to keep up with the demands of production.
|Gretsch Musical Instruments Factory in 1916|
|South Williamsburg Gretsch building probably the 1916 which seems to be a trolley|
|Work being done|
In 1999, the family sold the building to a developer, which converted the factory into a condominium. Like I stated earlier, the factory was one of the earliest factories to fall into the conversion trend. The 200,000 square foot manufacturing building was converted into 120 loft condominiums. The building obviously has a great view of the Manhattan skyline since it's two short blocks from the waterfront. The ceilings varies from twelve to fifteen feet high. It also has a gym and roof deck. The building has a low-key appeal to anyone new to the area because of the building exterior you wouldn't guess it's a condominium. But the building isn't anything, but low-key it's an OG when it comes to the world of abandoned factories converted to condominiums. Rapper Busta Rythmes lived here.