My Throwback Prep PicThursday will be Moncler. Moncler isn't a preppy brand, since it doesn't have a British background. However, the brand is popular with the wealthy and it's seen a lot in Upper Manhattan. The brand has been around for 60 years. It was established in 1952 by René Ramillon, who liked the outdoors. The name Moncler is actually a shorter name for the Monestier-de-Clermont, which is an alpine town in France.
|Moncler in high places|
|Moncler Ski Team in 60s|
At first, Moncler was a brand that made down fill sleeping bags and tents. The jackets were designed from lining of the sleeping bags. The first men to climb the K2 (second tallest mountain) were wearing Moncler. The K2 was climbed by Lino Lacedelli and Achille Compagnonied. The fifth tallest mountain the Makalu was ascended in 1955 by Lionel Terray and Jean Couzy. In 1964 the first ascent by Mt. Huntington in Alaska was done.
|Boat shoes and colorfull Moncler Down Jackets (Paninaro)|
|El Dario Paniniro was a how to magazine (noticed high waters and boatshoes)|
|Moncler Jacket from the eighties|
Moncler became a fashion trend in the 80s, when a subculture in Milan develops called the "Paninaro" This subculture was a group of preppies from Milan, That would usually meet at a restaurant called "Al Panino" (which translate to At the sandwich). This youths parents were middle and high class professionals. This opulent youngster's show off their wealth, by wearing designer brands. They wore Moncler down jackets, Sebago boat shoes, Timberland boots,Timberland mocs and Schott leather jackets. Americana was quite an influence on their style. They even had their own magazine with the eponymous name "Dario Paninaro Magazine".
Today this subculture is still seen, but in a little different form. Hikers and Made in the U.S.A boots mixed with heritage down jackets like Penfield, Rocky Mountain Featherbed, and Woolrich arctic parka is seen in men. Another trend seen here is Moncler jackets, mixed with wellies or riding boots among women. Yup! History repeats itself.